1. Develop a creative brief for your own imaginary game
2. Design a black and white wordmark that reflects the game's concept, theme, and visual identity
2. Design a black and white wordmark that reflects the game's concept, theme, and visual identity
Game concept
In my imagination, the player takes on the role of a street cat who arrives in a new town, aiming to challenge and overthrow the dominant cats that rule the area. The narrative is styled like an epic legend, even though it's ultimately just a series of street cat fights—common, everyday events that probably happen unnoticed in the corners of human habitation.
The cat can explore various locations around town, collecting information and items in a casual, town life exploration style, while the battles can be dynamic and intense, requiring both luck and strategy to win.
Design concept 1: Cat
Concept 1 sketches
Concept 1 sketches
Concept 1 sketches
Concept 1 sketches
Design concept 2: Street
Concept 2 sketches
Concept 2 sketches
Concept 2 sketches
Concept 2 sketches
Design concept 3: Dice
Concept 3 sketches
Concept 2 sketches
Concept 2 sketches
Concept 2 sketches
The final black-and-white wordmark has a pixelated style with a strong hand-drawn feel. It stood out in my sketches and is the one I’m interested in developing further. I used negative space to reveal a cat figure and cracks on letters. Overall, I want the wordmark to balance the tone of casual town-life exploration with the intensity of battle.
Final Wordmark
Extension:
1. Created a 3D version of the wordmark in Blender and designed the environment it inhabits
2. Developed a looping title screen animation featuring the 3D wordmark
2. Developed a looping title screen animation featuring the 3D wordmark
